WELCOME TO TREATWELL.COM

Treatwell Music and Entertainment is an artist owned and operated indie label of the Atlanta local music scene. We believe that record labels can find ways to commercially exploit new artists in ways that can leave the artists financially and creatively free even while huge profits from these artists are pouring in. Above and beyond treatment of individual artists, we also are committed to finding ways for the music industry to profit less by commoditizing artists and profit more by qualitizing their selection of artists, thus creating a new demand for music by appealing to the eclectic tastes of the listening public and raising consumer expectations. The best Atlanta music, loved by all who hear it, is performed by local Atlanta musicians consigned to years of futile toil in the trenches, without ever having the opportunity to move up into big leagues. Here at Treatwell Music, we say that revolutionary music requires a revolutionary business plan.

The services that a record label provides an artist are support, promotion, production, and distribution. Here at Treatwell, we say it's up to the artist to decide when these services are worth the price. The only way that artists can ever expect to end the music industry's commoditization of their value and receive fair treatment is to be creative enough to understand what it takes to support, promote, produce, and distribute their products. Artists must become more business savvy, and business must become more artistic.

We also believe that the methods employed by the music industry to promote artists could profit greatly be becoming more artistically sophisticated and less institutional, and on the whole far more efficient. As technology progresses, it becomes more important than ever for the music industry to embrace practices closer to the listening public than the industry's traditional networks. Treatwell seeks to define new, modern, efficient, explosive means of quickly and widely establishing an artist's name and gaining product recognition.

Finally, we believe that the way the music industry can gain the respect of its consumer base by acting respectfully and trustingly towards the consumer, more so than ever in an age when illegal music is prevalent and can threaten sales. Treatwell seeks to establish artist-fan rapport by treating our consumer base with the trust, dignity, and favor they deserve. We are the underground voice of reason, and we seek to innovate in an industry where there is welcome need for change by all.

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If you are looking to learn more about Treatwell's President Hart Deer, please click here.